Fashion and footy come together in support of the Newcastle Knights NRLW team
There’s plenty happening on the field for the Newcastle Knights NRLW side, but one of the team’s partnerships is also bringing a little extra style to game day.
Earlier this year, the Newcastle Knights and THE ICONIC joined forces, with the Australian fashion and lifestyle platform becoming the exclusive online fashion and lifestyle retail partner of the Knights’ NRLW team.
It marks THE ICONIC’s first move into sports partnerships, with the brand choosing the Newcastle Knights as its foundation partner – and putting its support firmly behind women’s sport.
As part of the partnership, you’ll spot THE ICONIC on the Knights NRLW playing kit throughout the season, while the brand has also taken its involvement beyond the field by designing the squad’s off-field uniforms.
For the Knights, the partnership is another way to support its female players not only as athletes, but as individuals.
“At the Knights, our mission is to provide our NRLW and female pathway players with the tools to succeed as athletes, but more importantly, to feel empowered as individuals,” Knights Chief Commercial Officer Jodie Cross said.
“This partnership is about more than just apparel; it’s about confidence. We want our players to feel bold and supported both on and off the field, while further strengthening the deep connection we share with our Newcastle community.”
It's a sentiment shared by THE ICONIC, which sees the partnership as an opportunity to celebrate the women taking the field while recognising their influence beyond rugby league.
THE ICONIC Chief Marketing Officer Joanna Robinson said the Knights players are role models for young girls participating in rugby league, from those playing at grassroots level through to those with ambitions of one day playing professionally.
“At THE ICONIC, we care deeply about women being seen, celebrated and supported – for their strength, their achievements, and everything they bring on and off the field,” Joanna said.
The connection between sport, confidence and self-expression will continue to be a focus of the partnership, with THE ICONIC and the Knights also working together on community programs and athlete storytelling.
And it’s not just the players getting involved.
THE ICONIC Front Row Suite
THE ICONIC is bringing some extra off-field energy to Newcastle game days with THE ICONIC Front Row Suite – a space to come together, enjoy the footy and celebrate the women taking the field.
It might not be the most obvious partnership at first glance, but bringing together one of Australia's best-known fashion platforms with Newcastle's NRLW team makes plenty of sense.
Because whether it's personal style or pulling on a Knights jersey, there's something pretty powerful about feeling confident in what you're wearing – and even better when it's helping put more eyes on women's sport.
